Social Networking

25 May 2012

One of the most useful tools for your website is Social Networking. There’s a number of reasons as to why. But the first and formost is that it’s free! Whereas some website strategies will work hard to bring in the visitors, some social networks (especially Facebook) already have the audience captive on their site. All you need to do is transfer them across to your “page” or profile.

That simply starts with friends and family you have on Facebook, and then from there moves onto customers that are happy with your work. But why bother? Just to collect “likes” or “followers”? Well actually, there is more to it than that. Social Networking, or Web 2.0 as the techies call it, is a perfect tool to keep your site alive. And keeping your site alive tells Google that your site is worth featuring nearer the top of the list than the bottom. Keeping your website alive shows Google that your pages haven’t been sitting dormant for the last 5 years with no updates (which would be a very boring and probably pointless website), so it knows that the content could be useful to its clients (people searching). But how do you use Social Networking to achieve this?

As you can see on the sidebar of Media Sussex, we have a Twitter feed. By using this, we can keep our site updated from our smart phones and tablets wherever we are. Useful, simple and easy. Sure – that’s just Twitter, what about the other Social Networks? They all have some different purposes and uses. Over the course of the next few weeks, we’ll be going into a bit of detail on each of the big names: Twitter, Facebook and Instagram.

In the meantime, let’s just say, social networking is a brilliant, non-costly, SEO and user-connecting way to boost your websites Google rankings.