Search Engine Optimisation

16 April 2012

Search Engine OptimisationOne of the biggest booms in the website industry over the last few years has been the importance of SEO, or Search Engine Optimisation. It has become a vital part of website design and is now one of the biggest products that media companies can offer.

Media Sussex are different. We can offer SEO services, but instead of the baffling you with clever “ploys” and “work arounds”, we work alongside you to help produce a website that is SEO friendly and likely to come up higher in Google.

It’s all down to keywords and search terms. For example, if you found us through Google, the changes are you wouldn’t have searched mediasussex.co.uk, in fact, you had probably searched for something like Sussex Web Design, which then hopefully you discovered us in.

The other thing to remember about SEO, is that you can pay through the roof for professional services unless you do it right. The best tip we could give you for free is that you should include SEO in the building of your site, not as an after-thought.

One last little story about advertising. When we first started out in the business of media in Sussex, we quickly realised that a lot of companies wanted us to advertise with them. We paid a reasonable amount for a few adverts here and there. But at the end of the day, the only people that attracted was other businesses trying to sell us stuff! The solution? Online advertising. Why? Simple, because when people find you online, it’s because they have searched specifically for your keyword terms and not simply stumbled across an advert.

We really hope this short article has helped you understand a little about SEO. I’m sure we’ll write a little more about it soon.