website development and branding
One of our favourite project areas is the refresh of an existing brand. OliveJoy were looking for a modernisation of their current logo and branding along with a brand new website. During the 2020 pandemic, the wedding industry had all but stopped due to government restrictions and regulations. OliveJoy Photography used that time to wisely invest into their public image, and we were privileged to be a part of the journey.
We had previously designed a logo for OliveJoy back in 2015, along with their basic website. This had seen them through increased growth and success over the last 5 years – but it was starting to become apparent that they were outgrowing their old site and branding. We were thrilled to be asked to come back in and add some fresh design into the existing business.
Adding in the Olive Leaf.
The previous designs we had developed for OliveJoy had been a simple text combination of a few fonts that we had picked out with them. We had also played into the current theme of light-and-bright for the logo, with final versions of the logo often being placed on white and brighter colours. While we had designed a reverse version of the logo for darker backgrounds, a lot of the branding stayed bright and white.
Since the start of trading in 2015, OliveJoy Photography had developed a brand and feel for their photography in both the tones of colours as well as the lighting on their work. They were very proud of their name and wanted to incorporate that more in the design of the logo. That’s why we developed an Olive Leaf.
Adding an icon is something we’ve done numerous times for brands but this was the first time that we asked to duplicate it within the logo. After working through a few leaf variations, a favourite was decided on and we tried a few placement options. But ultimately it was OliveJoy’s conceptual brainwave that birthed the leaf at the top and the bottom of their logo.
Alongside the logo, we were able to create a colour palette and branding document that put us in the perfect starting point for the new website.
Onto the website
Once we had the logo and the branding document, we were ready to develop there website. OliveJoy had some great concepts already in mind, so we had a great starting point to begin with. The crucial factors were showcasing the photography, including the darker brand that they preferred and all the while keeping the ‘look’ new and fresh.
With the help of our team and some helpful feedback from OliveJoy along the way – we were able to deliver the site just ahead of the UK Lockdown ending and weddings beginning again in the Summer of 2021.
OliveJoy were so thrilled with the result that they also asked us to develop some social media icons and Instagram Story backgrounds based on the designs we had created for them along with some business cards to complete the branding.
We absolutely loved working on this project and were thrilled to hear that OliveJoy Photography were so happy with the end result also.
What The Client Says
I honestly can’t shout Media Sussex’s praises enough. Not only did they take all the 100’s of thoughts in my head into consideration when building my new website but made everything come to life in a way that represents myself and my brand in a was that was even more perfect than I could have imagined.
Since my new site has been live I have lost count of the amount of enquiries and bookings I’ve received and people haven’t stopped complimenting my brand and how much they loved the feeling they got from my website. Thank you guys so so much!
– OliveJoy Photography